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The Pillars of Product Management
The Pillars of Product Management form the triad of essential components in product management, encompassing the process of generating, developing, and refining products based on customer needs and market trends.
Ideation, is the process of generating and evaluating new ideas for a product or service by gathering information about customer needs, market trends, and competition, and using creative techniques to identify the best opportunities to pursue.
Execution, refers to the process of turning an idea or concept into a tangible product or service through the planning, development, testing, and launch phases, with a focus on delivering high-quality products that meet customer needs and business objectives.
User feedback, refers to the insights gathered from customers or users about their experiences, preferences, and needs related to a product or service, which is then used to improve the product and ensure it meets customer expectations and delivers value.
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Innovation Insights
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INVEST in Better User Stories: A Product Manager-to-Product Manager Field Guide
Why Another Post on INVEST? Because we still see stories like: “As a system, I want a database so that scale.” If you’ve never written (or inherited) something like that, congratulations—you are either new or a liar. INVEST remains one of the most durable lightweight heuristics in Agile, yet it’s often reduced to a slide…
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Product-Led Growth (PLG): A Guide for Product Managers Looking to Scale Smarter
Hey fellow product managers! Let’s talk about Product-Led Growth (PLG). If you’ve heard the buzz and thought, “It’s just another acronym,” I’m here to tell you: PLG isn’t just the flavor of the month—it’s the entire menu. So, let’s dive into what PLG is, why it matters, and how to leverage it effectively. And don’t…
Leonardo Sanchez Biondini 